In addition, traditionally published authors expressed less satisfaction with their publishers’ achievements (6.2 out of 10 rating) compared to self-published authors’ satisfaction with their own publishing efforts (7 out of 10 rating).
Trad authors complained about their ebooks being over-priced and that their publishers were slow to respond to market changes. They were disappointed with publishers’ ebook strategies as well as their marketing efforts.
As for authors who self-publish, many would be tempted to move to a traditional publisher for the kudos, for further intellectual property exploitation (eg translation rights), and . . . for improved marketing. (Ha ha! See above).
According to Futurebook’s Sam Missingham:
The obvious conclusion seems to be that we are at a significant moment when many authors are weighing the pros and cons of pursuing a self-publishing or traditional publishing route for their work.
Or a case, possibly, of the grass always being greener on the other side.
Maybe we’ll witness more developments in 2013 akin to literary agency Curtis Brown’s move into ‘self-publishing’. Curtis Brown is self-publishing in the US market for its established UK authors such as Tony Parsons.